CRICOS Course Code: 099312K

Embark on a transformative journey with our Bachelor of Entrepreneurship and Innovation. Gain the essential tools to revolutionise business, ignite groundbreaking ideas, and redefine the limits of success.

AUD 86 Million

New investment deals for start-ups in Australia reached AUD 86 Million in 2019.


The Bachelor of Entrepreneurship and Innovation is a three-year full-time (or part-time equivalent) qualification designed to enable students to acquire knowledge of the concepts and theories of entrepreneurship and innovation and to apply them professionally and ethically in dynamically evolving business and commercial contexts locally and globally.

Throughout the course, students will acquire cognitive skills to source, distill and interpret relevant business and commercial information and data to analyse the complex commercial contexts of new ventures or business growth opportunities. They will be able to identify business opportunities and develop innovative ideas and ventures drawing on analytical skills and problem solving strategies. Students will use their understanding of industrial, commercial, marketing, and financial principles to inform and drive successful entrepreneurial activities. They will be able to interact, negotiate, and communicate with others clearly and succinctly to achieve interpersonal and commercial outcomes. A graduate of the course will be able to make sound judgements informed by legal, regulatory and ethical standards to guide their entrepreneurial practice and business activities.

Now more than ever the demands of contemporary business and commercial activities require creativity and innovation to drive growth and sustainability. To be an entrepreneur in an increasingly global marketplace requires critical analysis and creative
thinking and a solid grounding in the principles of business development, management, communication and negotiation. Central to the challenge that Australia faces for successful development of innovation in business is the absence of a cohort of entrepreneurs who are skilled in commercialisation of business innovation and in the sustained growth of ventures. The Bachelor of Entrepreneurship and Innovation is structured so that students build the knowledge and practice the application of that knowledge to business innovation and entrepreneurial endeavours. The goal is to extend and deepen student capabilities so they become innovators who can drive the commercialisation process from idea incubation, through successful business launch, sustained growth and beyond.

The CIHE Bachelor of Entrepreneurship and Innovation is designed to produce graduates who will play key roles in innovation and business generation within the small to medium enterprise sector which is vital to the future of Australian and global economic growth.

Level 1

  • Year one of the course provides an introduction to the theory and practice of entrepreneurship and innovation, accounting, and marketing.
  • Students study economics, business communication and business ethics and are introduced to the principles and practices of creativity and innovation in a business context.

Level 2

  • Year two of the course provides opportunities to broaden and deepen their understanding of entrepreneurship and disruptive innovation and what is involved in starting and building a business.
  • These units are complemented through studies in business planning, the digital economy, and corporate entrepreneurship and innovation.
  • Students study organisational behaviour and become familiar with the commercial law that governs entrepreneurial activity.

Level 3

  • Year three of the course aims to consolidate and further deepen the students’ knowledge and understanding of financial management, leadership for change, intellectual property and commercialisation and integrated marketing communications.
  • Students can select from electives in international business, global entrepreneurship, social entrepreneurship, and services marketing to broaden their understanding of the local and global business environment.
  • The third year culminates in the capstone unit, Entrepreneurial Project in which students are mentored through a business incubation process in which they research, plan, launch and grow a new business venture.
Throughout the course, achievement of unit and course learning outcomes will be assessed through a range of formative and summative assessment activities. Lecturers will aim to provide timely and constructive feedback to support the success of students in the achievement of learning outcomes and to acquire the necessary attributes that will distinguish them as a graduate of CIHE.


  • A graduate of Crown Institute of Higher Education will possess comprehensive knowledge in their discipline area and be able to apply that knowledge effectively in the workplace.
  • They will be able to identify problems and work pro-actively and creatively to develop solutions and to generate, analyse and interpret different types of information to inform and support decision-making processes.
  • They will be able to think logically and critically to analyse and solve problems; be independent thinkers; engage with others proactively and collaboratively for continued personal and professional development; and act ethically and with an awareness of cultural diversity.
  • They will also be able to communicate effectively to level required at the professional level.

A graduate of the Bachelor of Entrepreneurship and Innovation will be industry-ready to contribute to the Australian and global economies through the entrepreneurial deployment of business innovation. Whatever the career choice of a graduate of the course, they will be equipped with the knowledge, skills and attributes to be an entrepreneur, thinking creatively and acting innovatively.


To satisfy the general entrance requirements for admission to the course, applicants must meet at least one of the following entry requirements:


  • Successful completion of Year 12 and an ATAR score of 50 or above; or
  • Successful completion of an equivalent secondary qualification either interstate or overseas (in English or see below); or
  • Satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university that would enable students to gain entry to an Australian university; or
  • Satisfactory completion of one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 or above; or
  • Admission to candidature for an undergraduate degree at an Australian University.


Students whose first language is not English must demonstrate competency in the English language. English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) overall test result of 6.0 (no band lower than 5.5) or equivalent English language test such as TOEFL or PTE.

Other acceptable evidence of English proficiency includes:

  • Completion of secondary education/undergraduate degree via the medium of English; or
  • Successful completion of Year 12 secondary schooling in Australia (minimum of 1 school year to be completed in Australia within the last 2 years); or
  • Successful completion of an Australian qualification recognised as at least AQF Certificate IV (minimum period of study of 1 school year within the last 2 years); or
  • Successful completion of a Tertiary Studies Foundation Program (minimum period of study of 1 school year).
  • International students who do not meet the specified English proficiency requirements may undertake an ELICOS (English Language Intensive Courses for Overseas Students) program prior to undertaking the course.

In addition, all students (domestic and international) must be 18 years of age or over at the time that they commence the course for which they have applied.


The Bachelor of Entrepreneurship and Innovation is a 3-year, 6-semester degree. To fulfil the requirements of the award, students must complete a total of 240 credit points or 24 units. Each unit is 10 credit points except BUS307 Work Integrated Learning unit which is a 20-credit points unit.

Level 1

BUS101 Business Communication 1 10
BUS102 Management Principles 1 10
ACC101 Accounting Practice 1 10
ENT101 Introduction to Entrepreneurship and Innovation 1 10
BUS105 Economics 2 10
ENT103 Entrepreneurial Marketing 2 10
BUS107 Business Ethics 2 10
ENT102 Creativity and Innovation for Business 2 10

Level 2

ENT203 Disruptive Innovation (Pre-Requisites: ENT101 Introduction to Entrepreneurship and Innovation; ENT102 Creativity and Innovation for Business) 3 10
BUS201 Organisational Behaviour (Pre-requisite: BUS102 Management Principles) 3 10
BUS301 Digital Economy 3 10
ENT201 Practices of Entrepreneurship 3 10
ENT202 Corporate Entrepreneurship and Innovation (Pre-Requisites: ENT101 Introduction to Entrepreneurship and Innovation; ENT202 Creativity and Innovation for Business) 4 10
Elective 4 10
BUS203 Small Business management (Pre-Requisites: BUS103 Accounting for Decision Making; BUS106 Introduction to Marketing) 4 10
LAW203 Commercial Law for Entrepreneurs 4 10

Level 3

BUS304 Leadership and Change Management (Pre-requisites: BUS102 Management Principles; BUS201 Organisational Behaviour) 5 10
ENT301 Finance for Entrepreneurs (Pre-Requisites: LAW202 Commercial Law for Entrepreneurs and ACC101 Accounting Practice) 5 10
Elective 5 10
Elective 5 10
ENT308 Intellectual Property and Commercialisation (Pre-Requisites: LAW102 Commercial Law for Entrepreneurs and BUS203 Small Business Management) 6 10
ENT309 Entrepreneurship Project (Pre-Requisites: ENT201 Practices of Entrepreneurship; BUS202 Business Planning; BUS106 Introduction to Marketing) 6 20
Elective 6 20


BUS303 International Business (Pre-requisite: BUS105 Economics) 10
ENT303 The Global Entrepreneur (Pre-Requisite:ENT201 Practices of Entrepreneurship) 10
ENT306 Social Entrepreneurship (Pre-Requisite:ENT201 Practices of Entrepreneurship) 10
ENT307 Services Marketing (Pre-Requisite:BUS106 Introduction to Marketing) 10
ENT305 Product Launch, Promotion and Growth (Pre-Requisites: BUS106 Introduction to Marketing; BUS301 The Digital Economy; BUS202 Business Planning; ENT304 Integrated Marketing Communications) 10
BUS307 Work-Integrated Learning (Internship) (Pre-Requisite: 120 credit points) 20
BUS205 Agile Project Management 10
ENT304 Integrated Marketing Communication (Pre-req: ENT103) 10
BUS202 Business Planning 10



At CIHE we provide workshop-based engaged learning.

All our units involve participation in 3 hours of on-campus workshop per week for 12 weeks. Each week’s workshop will require preparation – reading, activities and online work.

All our units are supported by an online learning management system – Moodle.

We use a range of assessment tasks at CIHE to help you monitor your learning – quizzes, group work, case-studies and scenario-based activities, reports and exams.

Our assessment tasks are designed to be work-oriented, that is, they are designed to mimic the real world processes involved in business so that you will be ready to start your career as an active independent professional.


Indicative student numbers for this course are 100 enrolled students at any one time.